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作者:  欧仁益
出版社:  中国轻工业出版社 出版日期:  Mar 1, 2008
食品化学是研究食品的化学组成、理化性质及其在生产、加工、贮运过程中的化学变化的一门科学,它是食品科学与工程、食品质量与安全专业的一门专业基础课。为满足一些院校采用双语教学的需要,特编制这本英文《食品学实验

定价:¥ 18.0   最低价: 当当网  15.8 元
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作者:  Mark Hughes
出版社:   出版日期:  Apr 1, 2008
Remember Half.com? Back in the days of the dotcom boom, the discount retail Web site drew headlineswhen it persuaded the town of Halfway, Ore., to change its name to Half.com for a year. The stunt helped the company gain millions of customers and position itself to be bought out by eBay for a handsome premium. Hughes, the brain behind Half.com's marketing ploy, extols the virtues of buzz marketing, his name for the idea that companies can dramatically boost sales by attracting publicity and fueling widespread word-of-mouth. In this book, Hughes lays out the principles of buzz marketing, offering a list of dos and don'ts, plus numerous examples of businesses that outshined competitors by creating buzz. Anyone familiar with Malcolm Gladwell's The Tipping Point will grasp the logic underlying some of Hughes's ideas. He advocates getting the attention of people who can spread the gospel about your product. This approach, he says, is not only more effective than traditional advertising, but far cheaper. Hughes's tales of companies that successfully harnessed buzz are the strongest part of the book, covering businesses as diverse as Pepsi, Ben and Jerry's and Rit Dye, which revived itself by sparking the tie-dye craze in the 1960s. How valuable readers find some of his other case studies will depend on whether they agree that Britney Spears and American Idol represent great products marketed shrewdly. Hughes, who worked for PepsiCo and Pep Boys before joining Half.com, now runs a consulting firm that teaches companies about buzz marketing, which no doubt explains why his writing sometimes seems as subtle as a PowerPoint presentation and as gung-ho as an infomercial. Still, Hughes's ideas are provocative and should interest business professionals frustrated with same-again advertising campaigns.

定价:¥ 110.0   最低价: 当当网  90.9 元
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作者:  李洪梅,齐兵
出版社:  北京理工大学出版社 出版日期:  May 1, 2008
“Rhi rioceros是一套自由造型建模软件,您可以建立从心脏血管至游艇,从老鼠至怪兽,任何您想要的造型。” 出现在Rhino 4.O帮助文件中的这段话表明了Rhino软件的基本定位,一款以让用户自由发挥

定价:¥ 38.0   最低价: 当当网  29.5 元
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作者:  暖暖 撰稿
出版社:  中国城市出版社 出版日期:  Jun 1, 2008
亚洲一线流行巨星,载入史册的韩国艺人,他天使般的微笑,利剑般的毅力,给人震撼与惊喜,雨的精灵,在空中起舞,扇着还稚嫩的翅膀,在自己的梦想中飞翔

定价:¥ 24.0   最低价: 当当网  18.0 元
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作者:  Nick Freeth
出版社:   出版日期:  Oct 11, 2007
Keyboard instruments have been at the forefront of music-making for centuries.Now, thanks to recenttechnological advances they are more affordable and readily available than ever before, inspiring thousands of would-be performers to take up the piano or electric keyboard every year. These beginners have widely differing musical tastes and ambitions, but they all share the need for a straightforward yet comprehensive tutor that will enable them to start playing as quicklyand easily as possible. Learn to Play the Piano and Keyboard is just such a book: it offers advice on choosing a suitable instrument and shows--with the help of a wealth of diagrams and color photographs--the correct way to finger notes and chords. It also demonstrates how these elements can be combined to create simple, yet satisfying, melodies and accompaniments. Later chapters demystify the process of reading staff notation, and feature pieces and exercises in a range of styles (including classical, folk, and ragtime), while the book concludes with advice for learners keen to plan the next stages of what author Nick Freeth characterizes as a 'journey of musicaldiscovery.' Nick himself has over four decades of playing experience, and the guidance, encouragement, and motivation that his book provides will surely inspire all budding musicians at whom it's aimed.作者简介

定价:¥ 25.0   最低价: 当当网  20.3 元
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作者: 
出版社:   出版日期:  Sep 20, 2007

定价:¥ 1450.0   最低价: 当当网  949.0 元
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作者:  Lemony Snicket
出版社:   音像供货 出版日期:  Nov 1, 2007
三姐弟在一场大火中失去了父母,继承了父母留下的一大笔遗产。因为年龄尚小,只能到了法定年龄才能动用这笔钱。于是,三姐弟被暂时带到远房亲戚奥拉夫家,由奥拉夫来抚养。  姐姐维奥莱特是个善于发明创作的小精

定价:¥ 266.0   最低价: 当当网  216.3 元
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作者:  本社
出版社:   Oversea Publishing House 出版日期:  Jan 1, 2008
Beware—it’s triple the madcap silliness and wacky word-game fun! Spooky Mad Libs is an all-star linup of our best spooky Mad Libs including Monster Mad Libs, Night of the Living Mad Libs, and Haunted Mad Libs! From horror movies to tales from the crypt, this monster-sized, 144-page book is bound to scare you.

定价:¥ 56.0   最低价: 当当网  28.0 元
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作者:  Roger Price,Leonard Stern
出版社:   Oversea Publishing House 出版日期:  Jan 1, 2008
Leonard Stern and the late Roger Price are two of the founders of Price Stern Sloan. Leonard Stern ives in Beverly Hills, California.

定价:¥ 28.0   最低价: 当当网  22.8 元
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作者:  本社
出版社:   Oversea Publishing House 出版日期:  Jan 1, 2008
Sometimes it's fun being siclNoodles are bought to you on a/an tenis nacket so you can eat and watc TV, and your temperature is taken by putting a/an potate in you shoe

定价:¥ 63.0   最低价: 当当网  31.5 元
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